For women who own professional services businesses.
While you do the work, who’s building the business?
BUSINESS GROWTH FOR WOMEN
The Problem
Doing the work and building the business are different jobs.
You may have spent years becoming highly skilled in your profession and still be relatively new to building the business around it.
Building the business asks different things of you.
Becoming visible. Winning the right clients. Having sales conversations. Making good commercial decisions. Turning revenue into profit. Building a team.
Most professionals were trained to do the work, not build the business.
WHY HERA
You don’t need to have every answer.
As your business grows, you’ll face decisions, challenges and opportunities that take you beyond your own experience.
What matters is having the right people around you when they do.
The people around your business affect the business you’re capable of building.
That’s why HERA exists.
WHAT CHANGES WITH HERA Women
What changes when you have the right people around the business?
HERA brings together women who own professional services businesses so they have more capability, perspective and trusted relationships to draw on as they build stronger, more profitable businesses.
✦
Commercial capability
Build the skills and judgement to grow and lead the business, not just deliver the work.
✦
Perspective
Draw on people who challenge your thinking, share hard-earned experience and help you see what you can’t see alone.
✦
Relationships
Develop trusted relationships that can lead to expertise, introductions, referrals, collaboration and opportunity.
Before and after
What does that change?
It changes how you make decisions, where you go for expertise, and the opportunities your relationships can create.
FROM:
carrying the weight of every important decision yourself
TO:
better decisions shaped by challenge, experience and different points of view
FROM:
worrying that you should already know the answer
TO:
access to expertise and capability beyond your current stage of business
FROM:
knowing good people, but not always the people you need
TO:
a wider network that can create introductions, referrals, collaboration and opportunity
3 MEMBERSHIP PATHWAYS
What are you trying to build?
We offer 3 Membership pathways depending on your business needs and stage of your business.
CONNECT
| Build Revenue 01
“I need more of the right clients.”
Build trusted referral partnerships, stronger sales skills and a reliable pipeline.
ELEVATE
| Build the Business 02
“I can’t keep doing everything myself.”
Build the strategy, foundations and team for a business that depends less on you.
FREEDOM
| Build Choice 03
“I’ve built this. What do I want it to do for me?”
Decide what’s next for you and your business, with a trusted board of women around you.
See how HERA supports you as your business develops.
MEMBER RESULTS
Don’t take our word for it. Read the results from our members.
“One conversation at HERA changed how I priced the work.”
Ninety days ago I was close to shutting down my business. One conversation at HERA helped me see I had neglected sales. I made two changes: I took my prices off my website and I started building a sales process. I’m now fully booked for the next quarter.
Professional Services
“A member introduced me to the right person.”
I mentioned to Anna Carrabs, HERA Women’s Ambassador, that I wanted to collaborate with and present to a large financial planning firm. Before I knew it, I had a meeting with their COO and we were planning my first presentation.
Buyer’s Agent
“I stopped picking up the pieces and started leading the business.”
In the last quarter as an ELEVATE member, I’ve realised that I have been pulled back into the work. My role is growth and strategy, and I’m now ready to focus on delegation and hiring people to fulfil clear functions in the business.
Catering Services
EXPERIENCE HERA
Come and experience HERA for yourself.
Each month, you’re welcome to join us as a guest at one of these complimentary sessions. Choose the one that suits you best.
Sales Accelerator
Every 2nd Tuesday of the Month | 12.30 pm – 2.00 pm
Online
Complimentary | Guest places are limited
Connect with HERA
Every 4th Tuesday of the Month | 10.30 am – 12.00 pm
Level 5, 20 Bond Street, Sydney
Complimentary | Guest places are limited
PAMELA + SUZY
Business experience matters.
Pamela Cominos
| Founder, HERA Women
Pamela spent 17 years building and leading her own professional services firm. She grew Cominos Family Lawyers into a seven-figure business, built the team and systems that reduced its dependence on her, and ultimately exited the firm.
She knows first-hand what it takes to move from being the expert doing the work to building and leading the business.
Suzy Jacobs
| Strategy, Growth & Member Experience
Suzy has built and grown businesses across manufacturing, health and fitness, business membership and professional development.
Since selling her women’s business network in 2017, she has worked with business owners as a coach, facilitator and adviser, with a particular focus on strategy, sales, leadership and growth.
Interested In Joining
Ready to build the business?
Experience HERA
Come as our guest, online or in person. Bring a real business challenge, hear different perspectives and leave with an idea you can put to work.
Book a Membership Conversation
Talk to us about your business and where you want to take it. We’ll discuss which membership pathway may be right for you.
HERA WOMEN
Frequently Asked Questions.
1. What is HERA Women?
HERA Women is a business membership for women who own professional services businesses and want to build stronger, more profitable businesses.
It brings together practical business development, commercial capability and trusted relationships to help women solve the challenges that change as their businesses grow. From attracting the right clients and building consistent revenue, to developing teams, strengthening systems, improving profitability and reducing the business’s dependence on them.
Through CONNECT, ELEVATE and FREEDOM, members have access to the thinking, support, accountability and relationships they need at different stages of business growth.
The aim is not simply to grow a bigger business. It is to build a business that is profitable, sustainable and capable of giving its owner greater financial independence, freedom and choice.
2. Is HERA for women at my stage of business?
HERA is for women who own professional services businesses, from those focused on building more consistent revenue through to established owners building a business that depends less on them.
What matters is that you are serious about building the business around your expertise. Our memberships are designed for different stages, so the women you work most closely with are facing relevant business challenges.
3. What kinds of women and businesses are part of HERA?
HERA brings together women who own professional services businesses, including law, conveyancing, accounting, finance, property, consulting and other advisory and service-based businesses.
They bring different expertise and experience to the room, but share something important: they are responsible for building and leading the business, not simply doing the work.
4. Is HERA a networking group?
No. Networking can help you meet people. HERA is about what becomes possible because of the right people around your business.
We deliberately build relationships that give you access to expertise, different perspectives, referral partners, introductions, collaborations and opportunities you may not be able to reach on your own.
That might mean putting you in front of a potential referral partner, making an introduction, creating an opportunity for you to showcase your expertise, or connecting you with someone who has already solved the problem you’re facing.
Networking gives you contacts. HERA helps you build social capital -relationships that give you access.
And we combine that access with the commercial capability and accountability to help you turn opportunities into action.
5. How do I know whether CONNECT, ELEVATE or FREEDOM is right for me?
It depends on what you are trying to build now.
CONNECT | Build Revenue is for women focused on attracting more of the right clients and building more consistent, profitable revenue.
ELEVATE | Build the Business is for established business owners who need to build the structure, commercial discipline and leadership that allow the business to depend less on them.
FREEDOM | Build Choice is for women who have built the business and are considering what they want it to make possible next.
If you’re not sure, a Membership Conversation will help determine the right fit.
6. What will I actually get from being part of HERA?
That will depend on your business and the stage you are at.
You might need to improve how you generate business, make a difficult people decision, understand your numbers, rethink your pricing, build better systems or decide what you should stop doing yourself.
HERA gives you access to the business capability, perspective, challenge and relationships to help you make those decisions and put them into practice.
7. I already have an accountant, business coach or other advisers. Why would I need HERA?
HERA isn't designed to replace the specialists already around your business.
Your accountant, lawyer, coach or other advisers may each play an important role. HERA gives you something different: a business environment of professional women who are building businesses too, supported by practical business education, experienced facilitation, accountability and relationships you can draw on as different challenges arise.
The question isn't whether you already have advisers. It's whether you have the right people around you for the business you're trying to build next.
8. Do I need to join before I can experience HERA?
No.
In fact, we'd rather you experience HERA before deciding whether membership is right for you.
Come to Connect with HERA or a Sales Accelerator. Meet the women. Bring a real business challenge. Listen to the conversations. See how we think and work.
Then ask yourself:
Are these the kinds of people and conversations I want around my business?
If the answer is yes, we can talk about what comes next.